After the Contract Square team has noticed the expanding use of social media content, they decided to create a social media content creation tool which would ease and automate the everyday post creation process. The solution for a fast-grow in visual content market across various social media platforms gives the opportunity to share your message in minimal time and effort. Hence, I was invited to create user experence & visual design of the developing program.
When I joined the team most of the App was already programmed. However, the visual and user experence parts were still in the initial stage. Therefore, it was necessary to create a good visual flow of a tool without destroying the work of programmers.
My task was to run UX audit of an existing beta version and give my insights into making the tool easier to use. To receive the initial feedback on user experience I‘ve given the beta version to test for random users. Accordinly, the analysis of the main competitors was also carried out. After analyzing the vulnerabilities, I was able to come up with UI and UX solutions that helped to make the App easy to use for everyone.
Following the color theory, the main colors were selected to correspond with the user's personality, concept of design and chosen direction. The goal was to create a modern, attractive App design while maintaining ease of use & simplicity, especially within the social media “post creation mode“ editor.